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Suzette Sun

Marketing Professional & Virtual Assistant

I createimpactfulexperiences

Multidisciplinary digital marketing professional who takes campaigns from planning through launch — social, email, CRM, automation, landing pages, SEO, and analytics — with international teams.

View My WorkDownload CV

What I Do

  • Brand Strategy
  • Social Media
  • Content Creation
  • Campaign Management
  • Virtual Assistance
Suzette Sun portfolio hero: laptop workspace with featured project, tools, services, and contact card

  • +30%

    Website traffic growth

  • Email

    Campaign systems

  • CRM

    Automation flows

  • Content

    SEO and web assets

I design the campaign and run the system behind it, from the first email to the analytics that prove it worked.
How I work
  • Email Marketing
  • Social Media
  • Content Creation
  • CRM & Automation
  • Web & Landing Pages
  • SEO
  • Analytics
  • Campaign Operations
  • Virtual Assistance

Selected work, real campaigns.

Email systems, product guides, resource hubs, lead magnets, and social from Atlantic Training and Invest Intelligent. Every image is shipped work.

Coffee & Compliance webinar email design with speaker lineup and registration call to action

Email Marketing & Campaign Strategy

Coffee & Compliance Webinar Campaign

Multi-touch email campaign and registration page for a live webinar on OSHA's final rule for PPE fit in construction.

Atlantic Training, 2026

Cover of The Complete Emergency Action Plan Template guide for Atlantic Training

Web Design & Landing Page

Resource Hub & Web Content System

Web content and page structure for Atlantic Training's resource hub, checklist landings, course pages, blog, and company story, all tied to lead magnets and SEO.

Atlantic Training, 2024-2026

Back to School workforce seat-boost promo for Atlantic Training existing customers
September and October custom course bundle promo for Atlantic Training

Email Marketing & Crm

Lifecycle & Promo Email Campaigns

Seasonal promo systems for existing customers: Back to School seat boosts, Sept–Oct course bundles, and 90-day access campaigns, each built on segmented lists and tracked sends.

Atlantic Training, 2024-2026

Social Media & Content Marketing

Safety Content Social System

An always-on social content system for safety education: problem-aware posts, course launches, company updates, and editorial series in a consistent brand voice.

Atlantic Training, 2025-2026

Guides & lead magnets

Product education that earns the download.

Curriculum roadmaps and offer guides for Invest Intelligent, plus safety lead magnets for Atlantic Training.

Web Design · Landing Page

Resource Hub & Web Content System

Web content and page structure for Atlantic Training's resource hub, checklist landings, course pages, blog, and company story, all tied to lead magnets and SEO.

Atlantic Training · 2024-2026

  • Resource hub
  • Checklist landing pages
  • Safety Toolbox page
  • Our Story page
View live hub

Lead Magnet · Content Marketing

Product Guides & Trading Roadmaps

Curriculum roadmaps, payment decision guides, and smart-money education assets for Invest Intelligent and Core Invest Institute — designed to clarify offers and support student onboarding.

Invest Intelligent Pte Ltd · 2024-2026

  • FTT Core Trading Roadmap
  • MVI Options & 0DTE Payment Guide
  • FTT 101 Smart Money Concept
  • FTT 201 Professional Trading Blueprint

Lead Magnet · Content Marketing

Lead Magnet Library

A growing library of branded guides, field checklists, protocol cards, and scorecards, each designed to earn downloads and feed the resource hub.

Atlantic Training · 2025-2026

  • Beat the Heat field safety checklist
  • Heat Stress Compliance checklist
  • Workplace Violence warning signs card
  • Emergency Action Plan template
View live hub

Social Media & Crm

Brand Social & Event Funnels

Brand social content and automated event funnels for a Singapore investment education brand, including registration workflows built in GoHighLevel.

Case study

Coffee & Compliance

Atlantic Training, 2026

Challenge

Drive qualified registrations for a compliance webinar on a dense regulatory topic, OSHA's updated PPE fit requirements, without losing the audience to dry subject matter.

Strategy

A sequenced email campaign with segmented sends, a dedicated registration landing page, and automated reminder flows, supported by social promotion and UTM tracking end to end.

Execution

Designed and built the email series in Mailchimp and HubSpot, structured the registration page, set up automated follow-ups, and tracked performance through UTM parameters and Google Analytics.

Deliverables

  • Event email series
  • Registration landing page
  • Automated reminder flow
  • Social promotion assets
  • UTM tracking plan
View the live registration page

Campaign email, scroll to preview

Coffee & Compliance webinar email design with speaker lineup and registration call to action

One email from the webinar sequence, designed and built in Mailchimp.

What I do

Capabilities across the full campaign.

From strategy and creative through CRM, automation, and analytics — the same system of work on the CV, built to ship.

Campaigns & Content

  • Campaign planning
  • Content strategy
  • Social media
  • Copy support
  • Audience engagement
  • Cross-channel execution

Email & CRM

  • Mailchimp
  • HubSpot
  • GoHighLevel
  • Newsletters
  • Segmentation
  • Automation

Web & Conversion

  • Landing pages
  • Website content
  • WordPress
  • Lead magnets
  • Resource hubs
  • Campaign QA

SEO, Analytics & AI

  • SEO
  • YouTube optimization
  • Google Analytics
  • UTM tracking
  • A/B testing
  • AI-assisted research

Platforms & tools

  • MailchimpMailchimp
  • HubSpotHubSpot
  • GoHighLevelGoHighLevel
  • n8nn8n
  • Google AnalyticsGoogle Analytics
  • Google Tag ManagerGoogle Tag Manager
  • CanvaCanva
  • Google AdsGoogle Ads
  • MetaMeta
  • WordPressWordPress
  • FigmaFigma
Portrait of Suzette Sun in a beige knit sweater, arms crossed, smiling

About

The person behind the campaigns.

I'm Suzette Elyza Sun, a multidisciplinary digital marketing professional based in the Philippines. I take marketing initiatives from planning through launch — social, email, CRM, automation, landing pages, SEO, and analytics — coordinating with cross-functional teams along the way.

I lead marketing for a Singapore investment education brand (Invest Intelligent), and I've built campaign systems for a U.S. safety training company (Atlantic Training). A psychology background (Magna Cum Laude) and credentials in psychometrics and HR keep the work grounded in how people decide and engage.

Experience

Campaign leadership, email systems, content, CRM automation, and marketing operations — fully remote with international teams.

Education

Bachelor of Science in Psychology

Magna Cum Laude

Pamantasan ng Lungsod ng Maynila

University of the City of Manila

2019 – 2023

  • DOST-SEI RA 7837 Scholar
  • Consistent Dean’s Lister

Licenses

  • Registered Psychometrician (RPm)

    Professional Regulation Commission (PRC)

    August 2024

  • Certified Human Resource Associate (CHRA)

    Human Resource Association of the Philippines (HREAP)

    February 2024

Invest Intelligent Pte Ltd

Singapore · Remote

Marketing Team Lead

Sep 2023 – Present

  • Lead digital marketing initiatives, campaign execution, content planning, social media, website marketing, CRM, automation, and customer communications across recurring and promotional campaigns.
  • Manage marketing workflows in GoHighLevel, including event funnels, registration processes, automated messaging, campaign databases, and customer follow-up.
  • Coordinate campaign priorities, content requirements, timelines, and execution across multiple digital channels.
  • Support and train marketing staff on planning, automation tools, social media, customer relations, and database management.
  • Maintain organized marketing processes and documentation to improve consistency and day-to-day execution.
  • GoHighLevel
  • Meta
  • Canva
  • n8n
  • CRM

Atlantic Training

United States · Contract

Contract Marketing Associate

Nov 2024 – Aug 2026

  • Managed recurring social media content across Facebook, LinkedIn, and X for a U.S. professional and compliance-focused audience.
  • Built and supported email marketing campaigns in Mailchimp, including Coffee & Compliance, promotional emails, segmentation, scheduling, QA, and deployment.
  • Designed and coordinated landing pages, campaign pages, lead magnets, resource hubs, and other marketing assets from brief through launch.
  • Managed HubSpot marketing lists and customer data for segmentation, targeting, exports, and database organization.
  • Maintained Google Analytics and UTM campaign tracking, including troubleshooting tracking inconsistencies.
  • Collaborated with copywriters, developers, production, operations, and leadership on cross-channel campaign launches.
  • Mailchimp
  • HubSpot
  • Google Analytics
  • WordPress
  • Canva
  • YouTube Studio

CyberWrath

Remote

Marketing Expert

Apr 2020 – Dec 2022

  • Led monthly social media planning, website updates, marketing research, and analytics.
  • Created website articles and social content; researched digital marketing trends and emerging technologies.
  • Increased website traffic by 30% through content optimization and strategic marketing initiatives.
+30%website traffic increase
  • SEO
  • Content
  • Social
  • Analytics

Upwork

Remote · International

Virtual Assistant / Digital Marketing Assistant

Sep 2021 – Dec 2022

  • Supported international clients with legal virtual assistance, digital marketing, research, scheduling, and client communications.
  • Supported SEO activities, social media management, and general remote business operations.
  • Canva
  • CRM
  • SEO
  • Research

Selected professional development

  • Digital Marketing & E-commerce
  • Digital Marketing Trends
  • YouTube Strategy & SEO
  • WordPress & SEO Masterclass
  • Social Media Marketing Mastery
  • Canva Mastery | AI & GPT

Credentials

Bachelor of Science in Psychology, Magna Cum Laude, from Pamantasan ng Lungsod ng Maynila, plus professional licenses and ongoing certifications.

Registered Psychometrician (RPm)

Professional Regulation Commission (PRC)

August 2024

Certified Human Resource Associate (CHRA)

Human Resource Association of the Philippines (HREAP)

February 2024

Certificate: Remote Work Success Strategies

Remote Work Success Strategies

Professional development

Certificate: Cybersecurity: Protecting Your Digital Workspace

Cybersecurity: Protecting Your Digital Workspace

Professional development

Certificate: Workplace Culture: Building Effective Teams

Workplace Culture: Building Effective Teams

Professional development

Certificate: Workplace Culture: Problem Solving

Workplace Culture: Problem Solving

Professional development

Certificate: Workplace Culture: Positivity in the Workplace

Workplace Culture: Positivity in the Workplace

Professional development

Certificate: Employee Development: Avoid Being Overwhelmed

Employee Development: Avoid Being Overwhelmed

Professional development

Suzette Sun

Contact

Let's build your next campaign.

Open to roles in digital marketing, campaigns, and marketing operations. If you need someone who can design the work and run the system behind it, let's talk.

Always learning. Always growing.

Let's ConnectDownload CV